According to a recent survey conducted by Booking.com, a majority of travelers around the world are interested in sustainable travel options and are willing to pay extra for them. The survey included responses from over 29,000 travelers across 30 countries and found that 82% of respondents want to make sustainable travel choices.
The survey showed that travelers are interested in a range of sustainable options, including environmentally friendly accommodations, sustainable transport options, and ecotourism activities. When it comes to accommodations, the most important factor for travelers is the use of renewable energy, followed by using locally sourced and organic food. In terms of transport options, travelers are most interested in electric or hybrid vehicles and public transport.
The survey also found that travelers are willing to pay extra for sustainable options.
- Almost half said they would pay more for eco-friendly accommodations
- 44% said they would be willing to pay more for sustainable transport options.
- 52% said they would choose a sustainable travel option over a non-sustainable one, even if it meant paying more.
The desire for sustainable travel options is particularly strong among younger travelers.
- 85% of travelers between the ages of 16 and 24 are interested in sustainable travel, compared to 72% of travelers over the age of 55.
There is a growing importance of sustainability in the travel industry as travelers become more conscious of their impact on the environment and look for ways to make their trips more sustainable. By offering sustainable options, hotels, tour operators, and other travel companies can attract environmentally conscious travelers and differentiate themselves in a crowded market.
Sustainability is no longer a niche concern for a small group of travelers, but rather a mainstream trend that is likely to continue growing in importance in the coming years. Travel companies that prioritize sustainability are likely to see increased demand from environmentally-conscious travelers, and those that fail to do so risk being left behind.
Learn how StrawFish helps both travelers and operators incorporate sustainability on a day-to-day basis at www.strawfish.co.