New trends and innovations in the food and beverage industry are geared towards attracting and retaining customers, particularly those of Millennial and Gen Z demographic.
Below are some notable trends to look out for in 2023:
- Focusing on unique and curated experiences. This includes offering interactive and immersive dining experiences, such as cooking classes, wine tastings, and farm-to-table dinners. These experiences allow customers to connect with the food and the people behind it, creating a sense of community and connection.
- Embracing technology and sustainability. This includes the use of digital menus, online ordering and payment, and the incorporation of sustainable practices such as reducing single-use plastics. The use of technology also allows for personalization and convenience for customers, such as personalized recommendations and the ability to order ahead.
- Importance of health and wellness in the food and beverage industry. This includes the incorporation of healthy ingredients, such as organic and locally-sourced produce, and the use of alternative cooking methods. Additionally, there is an increasing trend of providing nutrition and allergen information to customers, making it easier for them to make informed choices.
- Increase in packaging with the use of virtual and off-premises dining options like ghost kitchens and delivery services. These options allow customers to enjoy restaurant-quality food in the comfort of their own homes, and provide a way for restaurants to reach a wider customer base.
By providing a unique and personalized experience, restaurants can attract and retain customers, particularly Millennials and Gen Z who value experiences and personalization. StrawFish helps businesses streamline their supply-chain with honest, affordable solutions that improve guest experience and drive the sustainability movement forward.